Office

Work spaces: Multiópticas renews its stores thanks to Elsa Urquijo

You know what the saying goes: renew or die ... Multi-optics presented recently the new image that your outlets will wear and also, following the trail of its renewal, it launches into the world of online sales with its E-commerce, adapting itself to current shopping habits.

Elsa Urquijo, the architect known for carrying out the projects of brands such as Zara, Uterqüe or Bimba and Lola, has designed the new Multiópticas spaces based on concepts such as versatility, breadth, simplicity and rhythm. As Elsa herself explains, what has been sought in this project is precisely to help in the process of learning the look, cleaning the space of unnecessary elements that distort the message that the user receives.  

 The geometry and order used, which you can see in the images of this article, define visual axes that make it easier to align the look and capture the essence of space, focusing attention on the product.

The space has geometric lines, metal details, warm and cool tones, creating a timeless elegance in each of its areas. The final result emphasizes and gives prominence to its collections in all establishments.

This is added the launch of sales in the e-commerce channel of the firm in order to access all types of audiences, such as millennials, whose shopping habits are increasingly developing in the online world. This first phase of e-commerce is launched with sunglasses and contactology, leaving graduation for a second phase. Both will serve as a showcase so that your clients can be aware of the latest trends in the fashion world.

With all this, Multiópticas keeps putting Your brand is at the heart of your business, with the launch of almost a thousand different models a year, which adapt and reach all audiences. What do you think about the renewal of your image?

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