Renewed or die. That should have been thought by the Martínez-Medina family, owners of Mobisa, seeing that the furniture business declined and decided to do something about it.
Culture Lab born with the idea of changing the concept of the traditional furniture store. The objective is that there is a reason to visit them beyond the need to change the furniture.
Thus, the premises will become a place for the confluence of fashions and creative initiatives and, to release it, they have recreated the workspace of artists from different disciplines such as Alfredo Llorenssculptor Luis Lonjedo, painter, Luis Montolio, photographer, Presen Rodríguez, fashion designer, and José Murciaarchitect
During the presentation, they worked live and interacted with the guests, making them participants in the creative process.
A show worth witnessing, although perhaps something stereotyped, with an excessive desire to fit in the archetype. A mix between circus and zoo, but without throwing peanuts or asking us the manido "how are you?"
However, if you live in ValenciaDo not hesitate to stop by to see the different spaces, very well set combining the furniture, some of them creating José Miguel Martínez-Medina, with contributions from the artists themselves.
For those who can not approach, do not worry, we have prepared a small tour that we will show you in several tickets under the name of Culture Lab.